Conversion Rate Optimization Services

 A conversion is any user action on your web or mobile application that helps to complete your business goals.

Conversion Rate Optimization services have increased the overall percentage of users converting on our client organization’sportals by identifying and removing the obstacles keeping them from taking a particular action.

 A conversion can be: 

• Product / Service Purchase 

• Form Submission 

• Whitepaper Download 

• Request for Demo 

• Initiating Chat Interaction 

• Sharing Content or Referrals

Search Engine Marketing

Build Effective Ad Campaigns

At Meark We build Ad Campaigns with focus on Return on Ad Spend Metrics.

• Google Ads
• Ad words Account and Campaign Configuration
  • Ad words Targeting and Placement
  • Ad words Bidding and Budgeting
  • Ads Type
• Keyword planning
• Opportunities
• Campaign Optimization
• Bidding Strategies
• Lead Generation (Phone calls / by tracking codes for Purchases, if possible)
• Lead to Conversion Analysis
• Performance Monitoring
• Reports 

Social Media Management (SMM)

Engagement with Quality Content that Stands Out

Platforms:

• Facebook
• Instagram
• Pinterest
• Twitter
• LinkedIn
• Any other social media sites 

Activities: Organic 

• Calendar Preparation and Scheduling
• Content Creation
• Image Posters
• Videos
• Lead Generation
• Lead to Conversion Analysis

Activities:  Paid

• Budget planning
• Campaign creation
• Objective analysis
• Campaign Optimization
• Lead Generation
• Lead to Conversion Analysis

Email Marketing

• Email Campaigns Planning
• Database of contacts – to be provided /existing customer database to be leveraged.
• Lead Generation
• Lead to Conversion Analysis
• Use of SendGrid or Hubspot for email Marketing